Full project on Behance.
A major project for NFT Collections as part of the DESIGNED Studio team. The main character is an anonymous man with a futuristic mask and iconic fashion suits. Louis Vuitton, Prada, Gucci, Dior, and many other brands are hidden in fully handmade clothes and accessories recreated by our team. Expensive textures such as gold, silver, and shiny glasses add a rich look to the composition. Yacht party in Dubai and Luxury showroom videos highlight the target audience of the project. The whole project was professionally performed by our studio within 2 months.
My role was in art direction, maintaining style and solving technical problems for production.
NFT
When the process was launched, our team thought through the idea of each attribute and created the logic of overlaying layers during final generation. This is very important to be done before actual design.
During the process of assets creation we played with different styles/textures and in the result we got 200 traits generated 200 unique 3d attributes. All of them were designed from scratch and rendered as .png files with a proper naming and logic compliance.
As a result we have 10101 different characters with iconic fashion suits and extraordinary masks.
PROMO
Besides the original collection our team was asked to create two unique 3d animated commercials showing off the most excitement appearance parts of the character and visualize the actual utility of NFT avatars in real life (offline store and yacht party).
One more thing our client needed help with was website. Understanding most aspects of the project we easily managed the task. Full project in Behance.